Skip Fashion Exchange drives sustainability in the fashion industry

The idea behind the exchange is to drive sustainability in the fashion industry. Skip brand manager Portia Gumede says, “We have an obligation to reduce wastage everywhere and it makes sense on every level to get into a new habit of swapping top-of-the-line clothes, which have been well cared for and have plenty of future use in them.”

The exchange offers clothes in three categories - High Street, Premium and Luxury. Participants can register their items in advance online or at the pop-up store in Melrose Arch. Fashion Exchange staff will check each item and then facilitate equal value swaps.

Gumede says Skip ran the Fashion Exchange at Tygervalley in Cape Town last month and got a fabulous response. “The sustainability message is clearly landing and any concern about previously worn items in a high fashion market is equally clearly evaporating, especially if the clothes have been looked after really well.”

For more information, go to SkipFashionExchange.co.za.