The Sansui Summer Cup 2014

"The Summer Cup has a profound and iconic history of horseracing indulgence. It's Joburg's horseracing heart; the pulse, the beat and the soul of thoroughbred racing for the Golden Region," explained Mike Varney of Racing, It's a Rush, the event's racing and gaming partner.

This year's marketing activities include a festive online viral video. The video, Jozi Jockeys, showcases a comical rhetoric regarding the fun and excitement of a day at the races, in a typically Joburg style through the story of taxi driver jockeys, which are synonymous with the city.

The revitalised appetite of sponsors and partners has the pace set with more celebrity shine, fashion festivities and racing rush than ever before.

For racing industry familiars and newbies the day is a rush of racing excitement with a total of 12 races taking place. The main event will feature only the top thoroughbreds of 2014, challenging one another over 2000 metres for a stake of R2 million.

Style and glamour

For the fashionistas and socialites the day has more than enough style and glamour to full the mid-race moments with true paparazzi appeal. A fashion show, a set theme and best-dressed competitions await the glam race-goers. To excite a truly celebratory mood - a celebration of Jozi, of racing and of ourselves - the theme has been suitably set as 'Hats Off'.

As class, elegance and beauty are all at the core of this annual occasion, the multitalented Dineo Moeketsi is the 'Face of The Sansui Summer Cup' 2014. The actress, TV presenter and singer will be welcoming guests to the event and leading celebrities through the racing.

Thanks to Racing, It's a Rush this year's Celebrity Dash - now in its fourth year - will see the winning celebrity giving away R475,000 to the chosen charity: SOS Children's Village. The heated sprint has grown in popularity and, this year, 20 of Jozi's top celebrities are awaiting their go at the course for a cause.

On race day, Sansui will be giving away 11 Datsun GO cars valued at R100,000 each. All race-goers stand a chance to win, simply by attending on the day. Additional prizes up for grabs include best-dressed honours in five chic categories: Most Elegant Lady, Most Stylish Lad, Most Striking Couple, Best Hat, and Best Mo-Bro of Movember. One Fashion show will be hosted on the day at the racecourse in association with DSSA (Design School of Southern Africa) and Steele Models Studio. For the ladies, the 'Mo-Kini Sprint' remains the sign-off activity as a handful of SA's hottest men swap their kit for 'mankinis' to complete a cheeky 200m dash to raise awareness for Movember SA.

Various entertainment and catering sections will offer race-goers a wide variety of food and fun. The popularity of the Shisha Nyama area as well as the Summer Fair picnic spots means you should book your tickets and group sections sooner rather than later. For more information on tickets and packages, go to Computicket and www.facebook.com/SANSUISummerCup.