LONDON: The D&AD Student Awards 2008 launched last week with a fresh set of design and advertising briefs written by some of the world's leading creatives and business professionals, including helping South African brand Nando's spread the ‘Spirit of Peri-Peri' through viral advertising.
D&AD Student Awards 2008 identity designed by Pentagram
Said D&AD President Simon Waterfall, “Each year design and advertising agencies like mine await with terror and apprehension at the new student graduation. Our studios and the work we can produce each year is radically affected by the new blood we can instil into the beast. A pencil is your way of jump starting the gun on a career that will last your life time. Start off well, make it easy for us to find you and good luck”
Other briefs include designing a new mobile handset for Orange; establishing brand presence for Virgin Atlantic Airways; designing a range of sustainable packaging for Ted Baker merchandise; and creating an integrated campaign to rebrand ‘Cinnamon Grahams' to ‘Curiously Cinnamon'. The briefs can be downloaded free from www.dandad.org/studentawards08.
At the grand old age of 30, the Student Yellow Pencil remains one of the toughest student awards to win and one of the best first steps to a career in advertising and design.
“We've all heard the cliché: if you don't enter, you can't win. But what's more important – if you don't enter, how will you know just how good you are?” said Waterfall.
D&AD will accept entries from students from 14 January – 20 March 2008. Winners will be announced in June. Judging takes place in May and the awards ceremony in June.
D&AD Student Awards 2008 briefs:
Advertising: Clear Channel
Ambient Media: Grazia
Animation: Create a character – HSI London
Copywriting: If Only I'd Listened More Carefully – Ogilvy
Direct & Online Advertising: The Army – Tequila\
Furniture Design: Vitra Edition – Vitra
Graphic Design: Hamley's 250th Anniversary
Graphic Design – Books: ‘Space Opera' – Gollancz/Orion Books
Graphic Design: FUSE Magazine – Research Studios
Graphic Design: Sanpros – burst*
Graphic Design – E-cards: Tigerprint
Graphic Design – Web: PV Energy – Solarcentury
Graphic Design – Environmental: V&A Bridge
Illustration: Identity – Paul Davis
Integrated Communication: Curiously Cinnamon – Cereal Partners UK
Open Brief: Turn the world pink – Lastminute.com
Music Video: Bob Dylan, ‘Like a Rolling Stone' – Academy
Open Brief: MTV Virus
Open Brief: Virgin Atlantic Airways Design
Packaging Design Ted Baker Ted Baker London
Photography: The Fight Against Dementia – Alzheimer's Society
Postcard Advertising: Best Beginnings
Poster Advertising: The Royal Opera House – This is Real Art
Press Advertising: Breakthrough Breast Cancer Awareness Month
Product Design: Solutions for the kitchen – Lakeland
Product Design: The Future of Mobile Phones – Orange
Product Design: Rexona – Unilever
Social Design: Designing Out Crime – Design Council
TV Advertising: Belu – Weilands
Viral Advertising: Nando's‘What Else Do You Do': D&AD