Fashion News South Africa

Subscribe to industry newsletters

Search jobs

D&AD Student Awards 2008 launch

LONDON: The D&AD Student Awards 2008 launched last week with a fresh set of design and advertising briefs written by some of the world's leading creatives and business professionals, including helping South African brand Nando's spread the ‘Spirit of Peri-Peri' through viral advertising.
D&AD Student Awards 2008 identity designed by Pentagram
D&AD Student Awards 2008 identity designed by Pentagram

Said D&AD President Simon Waterfall, “Each year design and advertising agencies like mine await with terror and apprehension at the new student graduation. Our studios and the work we can produce each year is radically affected by the new blood we can instil into the beast. A pencil is your way of jump starting the gun on a career that will last your life time. Start off well, make it easy for us to find you and good luck”

Other briefs include designing a new mobile handset for Orange; establishing brand presence for Virgin Atlantic Airways; designing a range of sustainable packaging for Ted Baker merchandise; and creating an integrated campaign to rebrand ‘Cinnamon Grahams' to ‘Curiously Cinnamon'. The briefs can be downloaded free from

At the grand old age of 30, the Student Yellow Pencil remains one of the toughest student awards to win and one of the best first steps to a career in advertising and design.

“We've all heard the cliché: if you don't enter, you can't win. But what's more important – if you don't enter, how will you know just how good you are?” said Waterfall.

D&AD will accept entries from students from 14 January – 20 March 2008. Winners will be announced in June. Judging takes place in May and the awards ceremony in June.

D&AD Student Awards 2008 briefs:

    Advertising: Clear Channel
    Ambient Media: Grazia
    Animation: Create a character – HSI London
    Copywriting: If Only I'd Listened More Carefully – Ogilvy
    Direct & Online Advertising: The Army – Tequila\
    Furniture Design: Vitra Edition – Vitra
    Graphic Design: Hamley's 250th Anniversary
    Graphic Design – Books: ‘Space Opera' – Gollancz/Orion Books
    Graphic Design: FUSE Magazine – Research Studios
    Graphic Design: Sanpros – burst*
    Graphic Design – E-cards: Tigerprint
    Graphic Design – Web: PV Energy – Solarcentury
    Graphic Design – Environmental: V&A Bridge
    Illustration: Identity – Paul Davis
    Integrated Communication: Curiously Cinnamon – Cereal Partners UK
    Open Brief: Turn the world pink –
    Music Video: Bob Dylan, ‘Like a Rolling Stone' – Academy
    Open Brief: MTV Virus
    Open Brief: Virgin Atlantic Airways Design
    Packaging Design Ted Baker Ted Baker London
    Photography: The Fight Against Dementia – Alzheimer's Society
    Postcard Advertising: Best Beginnings
    Poster Advertising: The Royal Opera House – This is Real Art
    Press Advertising: Breakthrough Breast Cancer Awareness Month
    Product Design: Solutions for the kitchen – Lakeland
    Product Design: The Future of Mobile Phones – Orange
    Product Design: Rexona – Unilever
    Social Design: Designing Out Crime – Design Council
    TV Advertising: Belu – Weilands
    Viral Advertising: Nando's

    ‘What Else Do You Do': D&AD

Let's do Biz