Marketing Leadership and Innovation Award - Tracy Hirst, Allan Gray

In 2007 The Loerie Awards introduced the Marketing Leadership and Innovation Award, which acknowledges an individual for his or her marketing achievements over an extended period of time. Each year, a shortlist is compiled, based on the success of brands over previous years at Loeries. This year the short list included the following brand leaders:

• Phumza Rengqe, Brandhouse
  
• Enzo Scarcella, Vodacom
  
• Tracy Hirst, Allan Gray
  
• Gidon Novik, kulula.com

"The Loeries committee reviewed each brand, as well as the individuals behind the brands, and it was clear that Tracy was personally involved in Allan Gray's brand success and has been an active contributor to the brand's market position in South Africa. As such, Tracy has been awarded the 2011 Marketing Leadership and Innovation Award - a worthy recipient and outstanding example of the leadership, dedication, loyalty and commitment to a brand that is required to do something special," comments Andrew Human, Loeries CEO.

EMI Music Award - McCann Erickson for 8.ta's 'Emoticon Boy' TVC

EMI Music partnered with the Loeries this year to give a special prize for the best use of licensed music in advertising, which was presented to McCann Erickson for 8.ta's 'Emoticon Boy' TV Commercial.

The winning agency will receive a trip to one of the most famous recording studios in the world, Abbey Road Studios. This London-based studio is most notable for the innovative recording techniques adopted there by The Beatles in the 1960s.

Vodacom Mobile Award - 140 BBDO, Native for 'Visi Covet' iPhone app

The Vodacom Mobile Award, in partnership with Vodacom Mobile Media, recognises the growth of mobile devices as part of the marketing mix and rewards the most creative use of mobile media in the Internet, Mobile and Interactive category.

The award went to 140 BBDO and Native for the 'Visi Covet' iPhone application. The winner receives a special prize for the creative team, plus media space for the agency.

Sappi Creative Use of Paper Award - Grid for Munken Book of Creation

The winner of the 2011 Sappi Creative Use of Paper Award is Grid Worldwide Branding for the Munken Book of Creation. The award includes a special prize for the creative team, plus R30 000 worth of Sappi paper.

Ubuntu Award, sponsored by Hetzner

The Ubuntu Award was launched in 2010 to recognise brands contributing to social and environmental change. A Gold Loerie was awarded to The Jupiter Drawing Room Cape Town for its Woolworth's campaign. A Silver Loerie was also awarded in this category to Core Group for iSchoolAfrica Youth Press Team and Bronze award went to Ogilvy Cape Town for Kiwi's Takkie Brite Bozza Campaign.

SABC New Voice Award for non-English Radio

For the second consecutive year, Gold went to Draftfcb Johannesburg - this year the agency received the award for its Gidani Radio campaign. Silver went to TBWA\Hunt\Lascaris\Cape Town for Cinema Nouveau's 'Siembamba, Mamma se Aksieheld', and Bronze went to Draftfcb Johannesburg for Vodacom's 'Bua FM' campaign.

The winning creative teams receive all-inclusive luxury trips to the Mother City.

ADreach StreetPole Award - Ogilvy Cape Town for Stimorol's 'Yoda'

The StreetPole category, introduced this year for the first time, went to Ogilvy Cape Town for Stimorol's 'Yoda'.

The winner will automatically be entered into the outdoor advertising category at the Cannes Lions International Advertising Festival and receives an all-expenses-paid trip for two to the event in Cannes.

Adams & Adams Young Creatives Award - Kenneth van Reenen and Sophia Strydom

The Young Creatives Award, sponsored by Adams & Adams attorneys for the first time this year, recognises outstanding achievement by talented individuals at the beginning of their careers.

This year, the award went to Kenneth van Reenen, copywriter at MetropolitanRepublic and Sophia Strydom, graphic designer at Joe Public. They each receive a Gold Loerie and an all-expenses-paid trip to an international award show.

Creative Future Scholarship - Ayesha Daniels

This year the scholarship was awarded to Ayesha Daniels from Gardens Commercial in the Western Cape.

Loeries initiated the Creative Future Scholarship in 2008 to encourage and enable creativity at grassroots level by assisting learners from a disadvantaged background to study brand communication at a tertiary institution. The scholarship covers just about everything - fees, study materials, accommodation and living expenses - plus offers mentorship and guaranteed employment in the communications industry.

Unlike other education funds, this programme goes to high schools across the country, builds awareness and seeks out talented individuals. Through this process, learners who would otherwise be unaware of the opportunities available are brought into the creative industry.

Through the scholarship, Loeries aims to build awareness of the career opportunities available in the creative services sector and, in doing so, aid in the transformation of the sector.

Student awards

This year, five Gold Loeries were awarded:

• Lubabalo Mtati, from the Nelson Mandela Metropolitan University, for his integrated campaign, 'Kultured: A way of learning'.
  
• Lodewyk Barkhuizen, from the Open Window School of Visual Communication, for his motion graphics film, 'The Well'.
  
• Ben Johnson, Nina Nelson and Warrick Sherrell, from AAA School of Advertising Cape Town, for their 'National Geographic Calendar'.
  
• Jolize Jacobs, from the Stellenbosch Academy of Design and Photography, for her Converse packaging, 'One size fits all'.
  
• Zelé Angelides, from the University of Johannesburg, for her publication, 'Kindle'.

One Craft Gold Loerie was awarded:

• Lubabalo Mtati, from the Nelson Mandela Metropolitan University for his poster campaign, 'Kultured'.

All the professional winners

For full credits and information, go to winners.theloerieawards.co.za/winners.aspx?link=awards_archive_current.

Missing Integrated Campaign winners added at 2.38pm on 30 November 2011. Bizcommunity.com regrets the oversight.