It's a combined effort say industry stalwart partners Mike Schalit and Keith Shipley. “This means that all our disciplines are strong. That's a perfect multi-dimensional space to be in when clients are looking for more diverse ways to attract the attention of their customers.”

This year's Grand Prix, for a Virgin Atlantic radio campaign, which also won a Grand Prix at Cannes and a Gold at Clios, is their 15th - which the agency believes is no mean feat considering they've been around for only 15 years - making an average of one GP per year.

Schalit says, “It's the consistency that thrills and encourages us. 15 years in business and 15 Grands Prix Loeries. I guess that's one way of reminding us to act our age. It also helps us work out how young we still are. Seriously, the most satisfying result of a series of wins is effective creativity for our clients - what a cool habit to get into.”

Loeries Young Creative Award

Schalit is renowned over the years for his mentoring talents and every young aspirant creative dreams of learning from the ‘master'. This has been proven year after year at the Loeries and this year cemented it further when art director Joanne van der Linde collected the Young Creative Award. “We thrive on nurturing real talent. We are fortunate to get an inordinate share of what South Africa has to offer,” says Schalit.

The Group partnership is Shipley's baby. He is the one who makes sure that all the advertising disciplines that form part of the Group are of the finest pedigree. “As far as digital design goes, Gloo consistently excels and delivers and Studio 4332 goes way beyond effective CRM,” he says. As for advertising, well our 15 Loerie Grands Prix says it all. We are feeling proud right now, but tomorrow the challenge of staying on top starts all over again.”