Subscribe & Follow
Advertise your job vacancies
Jobs
- Event Manager - PR Agency Johannesburg, Cape Town or DBN
Ministry of Fitness workout party launches in Joburg
The first ever Ministry of Fitness workout party took place at the Galleria in Sandton on 7 December, created by Media24 Live for Men's Health and Women's Health and powered by Totalsports.
Nearly 600 people packed the event space near Kramerville which, with a massive sound rig, lighting stack and smoke machine, was a far cry from a gym studio, resembling a hot new night club instead.
The electric atmosphere was also reminiscent of a super club, as four well-known trainers led the crowd in back-to-back high-energy, 30-minute workouts to the soundtrack of loud, rocking beats.
Energetic workouts
It all kicked off with a bang as enormously popular Mapule Ndhlovu (better known by her Instagram handle @QueenFitnass) exploded onto the stage accompanied on the decks by DJ Nikiwe Nyembe. Her workout started off gentle, but she soon had the crowd doing high kicks, jumps and screaming in delight at seeing their idol in action. Next up, iconic Pretoria-based fit couple Angelique and Jacques van der Linde of JVL Lifestyle led a thumping session that combined aerobics-style training with power moves inspired by boxing. The night hit a new high as urban fit crew Fitness Icon took to the stage with a hip-hop inspired dance class that had the crowd in a frenzy. To end the night, the Cape-Town based team from SWEAT 1000 led a massive finale that left everyone drenched and riding high on endorphins.
Prizes up for grabs
Official hydration partner Monster Energy kept the crowd hydrated throughout the night. During the breaks, there were plenty of sponsor activations to explore with prizes up for grabs. Clere gave away four large wellness hampers, which included a Pilates mat and a bag, as well as self-care products from Clere. Estēe Lauder offered make-up touch-ups and kept people fuelled with nourishing smoothies. The Go Multivitamin wheel of fitness gave people the chance to win prizes or do fitness forfeits like burpees and skipping. And with everyone working so hard on the floor, Fry’s vegan kasha smoothies were the perfect high-protein snack.
Media24 Lifestyle, publishers of South Africa's top lifestyle and magazine brands has aligned its sales and marketing activities with a solution-orientated, go-to-market approach that places client's branded content within a trusted environment.
- Celebrating trailblazing women entrepreneurs at the 10th annual Santam Women of the Future Awards15 Oct 13:26
- Experience soccer history at the Legendary 5 Tournament set to ignite Johannesburg!12 Sep 10:35
- Meet the 2024 Santam Women of the Future finalists25 Jul 11:56
- Santam Women of the Future Awards celebrate a decade of inspiration, innovation and empowerment04 Apr 11:32
- Saturday Night Fitness returns to Cape Town for one epic workout party16 Jan 14:47