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Invitations
Send a brief fact sheet electronically before the event, so that they can prepare questions or send the right person Indicate what will be in the press kit on the day. This way they know if they need to bring a photographer, sound person etc.
On the day, provide a press kit on a CD or memory stick that contains:
(This is an extract from Gwen Watkins’ ‘PR & Communications’ training manual, which encapsulates her 30 years of experience as a journalist and PR practitioner)