Gino Paoli footwear is online

Aimed at the digital consumer, the site allows shoppers to share a look, tag some friends and ask them what they think.

"Women and men both want to identify with a trend and a fashion item suited to their wardrobe. In recessionary climates, shoppers are more conscious about purchases and allowing shoppers the opportunity to preview the fashion online is proving more beneficial to brands," says Claudia Palmer brand manager of Gino Paoli footwear. For more information, go to www.ginopaoli.co.za.