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Analyst: Amazon to Kindle market for e-textbooks
In a move that could free up backpack space on college campuses nationwide, Amazon is reportedly looking to enter the school textbook market with the release of a new, student-friendly version of its Kindle electronic book reader.
The Seattle Post-Intelligencer quotes a McAdams Wright Ragen analyst as saying that the company is already at work on new Kindles and sees an opportunity in the US$5.5 billion textbook market. Amazon has previously confirmed that there will be Kindle updates but isn't commenting on targeting specific markets.
That isn't stopping analysts and the technology press from offering up educated guesses about an affordable Kindle with a bigger screen that would allow students to download college and university textbooks from all the major publishers. Improved functionality would let the students click on hyperlinks, highlight text and search the Internet while accessing the same graphically rich, color pages now available in the books that will soon be weighing down those backpacks as the new semester nears.
