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Takealot's top 10 Christmas gifts

E-commerce site Takealot.com has revealed what parcels are most likely to be found under your Christmas tree this year, with a media player from the TV, Audio and Video category heading the list. The remainder of the top 10 indicates that kids are priority with 40% of the most-shopped items headed for the smallest stockings on the mantelpiece.
Takealot's top 10 Christmas gifts
© Barbara Helgason – 123RF.com

Top 10 Christmas Gifts:


  1. Google Chromecast HDMI Streaming Media Player
  2. World of WarCraft: Warlords of Draenor Pre-Order (PC)
  3. DStv Explora HD Decoder
  4. Sennheiser HD 429 West Headphones
  5. Lego Star Wars Darth Vader Watch with Minifigure
  6. The New Apple TV Full HD 2012
  7. SpaceRail Space Rail Level 4
  8. Construction Train Set Bridge
  9. Girls Kitchen Workbench
  10. Maleficent (DVD)

The innovative e-tailer also revealed what the top five categories are when looking at the Christmas gift purchases holistically. Even though the most popular Christmas gift, the Chromecast Media Player, is found under the TV, Audio and Video tab, the Computer category dominates the Top 100 overall securing the title as Most Popular Christmas Gift Category for 2014.

Top Five Christmas Gift Categories:


  1. Computers
  2. Toys
  3. TV, Audio, Video
  4. DVD
  5. Health & Beauty

"We hope to make the dreaded Christmas gift shopping process a less arduous task. Not only will shopping online help you avoid the traffic and the queues this Christmas, but our curated Christmas department also makes choosing the right gift a simple and quick experience," said takealot.com CMO, Declan Hollywood. "With over 9 million products across 18 departments, which now also include fashion, there are endless gift options for every friend and family member."

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