Make it Count campaign for advertisers

For every new full-page advert booked, the magazine will donate R2000 to an anti-poaching charity of the advertiser's choice. The magazine will also carry a news-page about poaching and a high-profile 'Roll of Honour', listing all participating advertisers, with logos and web addresses.

"So many brands are contributing to so many good causes but they often don't have the adspend to tell everyone about the good work they are doing. We felt that this would be a great way to offer these clients well-deserved added value, which will resonate powerfully with readers, explains magazine founder Peter Borchert.

"If your brand doesn't support a particular anti-poaching charity, Africa Geographic will make sure that the donation goes to an appropriate cause on your behalf."

For more information, email Adie Ceruti at moc.cihpargoegacirfa@iturec.eida.