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Sarie sails ahead
Sarie, SA's biggest selling individual glossy women's magazine and most recent winner of the Sappi Pica award for best Women's General Interest magazine, has again retained its leading position in the female glossies category, with a new ABC figure of 141 733.
Editor Michélle van Breda says the fact that Sarie has managed to retain this position for the past four years is remarkable, given the continuous launching of new niche titles in the country: "Sarie has redefined and repositioned its own core target market - the modern forever 30 Afrikaans speaking woman - in a highly competitive market.
"The magazine's consistent quality, it's relevance to its target market and subtle changes along the way to remain relevant, as well as the passion it exudes, have contributed to the magazine's success."
