EXCLUSIVE: Media24 confirms Grazia launch in SA

This launch is the result of a licensing agreement between Mondadori and Media24. The aim is to bring to SA the 'easy chic' formula that is the international characteristic of the Grazia brand: fashion, news and celebrities, mixing international trends with local styles and preferences.

Says Zeno Pellizzari, head of international activities at Mondadori, "Grazia South Africa is going to be our 20th edition - and the first one in the African continent. We are truly proud and excited to be working with a world-class media group full of extremely talented people such as Media24.

"Sure it will have a profound impact"

"We are sure it will have a profound impact on the SA competitive landscape, similar to what happened in markets such as France, UK, Germany, China, Russia and the Netherlands."

Liezl de Swardt, Media24 Women's Interest Division GM, says, "The first edition of Grazia was published in Italy during 1938, and it has since become one of the fastest-growing fashion brands worldwide, and the leader in the weekly women's market. Research based on the Mondadori formula has shown that the time is now right to launch Grazia into the SA market."

Comments John Relihan, Media24 Magazines CEO, "We believe the title will do as well in South Africa as elsewhere in the world. We are very excited to embark on this venture with our international partner, Mondadori."