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Media24 establishes digital projects
Media24 has announced that the Developing Market business unit will be disbanded, the brands incorporated into the remaining units and that Jonathan Harris, GM of the unit, will now lead digital projects in the tablet magazine space for the division.
Harris joined Media24 in 2007, when he established Thought24, a 50/50 joint venture through the sale of Real Magazine, which he launched in 2005. Thought24 later became a wholly owned entity of Media24 with the addition of True Love and Move! and more recently became the Developing Market unit, with the inclusion of FHM, Kick Off, TvPlus and Kuier.
"This is a unique challenge that gives me the opportunity to develop a business focused on answering some of the big questions about the long term future of magazines in a complex and fast changing tablet landscape," he says. "To remain within the magazine division and be asked to think out of the box in a bleeding edge technology space was a rare opportunity I could not resist."
True Love, Real, Move! and Kuier will move to Women's Interest, FHM and Kick Off to Lifestyle and TVPlus returns to the Weeklies.
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