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Marketing & MediaWendy Bergsteedt | How astronomy inspired Old Mutual's latest campaign thinking
Wendy Bergsteedt 1 hour




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"A brand extension like this gives us the opportunity to provide our readers with an entertainment product they have been asking for," says Willem Breytenbach, publisher of Media24's Family Magazine Division. "We need to leverage the success of the TVPlus brand by publishing extensions. In September, we will also launch TVPlus' Soapie Star Recipes. The magazine also has a mobile website, at m.tvplus.co.za."