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New magazine for Melrose Arch precinct
Quantum Publishers, an independent publishing house specialising in niche publications, will formulate and produce The Arch, a quarterly magazine, to be distributed to the Melrose Arch tenants, as well as high LSM households within a five-kilometre radius of the mixed-use development, on behalf of Melrose Arch Property Development.
The targeted reader is anticipated to match the current demographic and psychographic profile of the centre's shopper, diner and entrepreneur.
The Spring 2010 issue, to be launched at the start of August 2010, will have award-winning journalist Hedi Lampert Kemper as editor and will feature a mix of upcoming events in Melrose Arch as well as shopping, people, décor and architecture and other articles suitable for the target market. Kemper has been the health and beauty editor at Femina and then freelanced for a number of local publications, including The Property Magazine, Top Billing and Polo SA among others. She is also the consulting editor for Polo SA Magazine.
For more, go to www.thearch.co.za.
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