SA Life magazine launches

Odette Coates, PGP's group marketing manager, is executive editor of the publication, which is edited by award-winning journalist Les Aupiais. The glossy, high-quality magazine captures the essence of life in South Africa and is aimed primarily at high-end international readers who may be interested in living and investing in South Africa.

Not just a property magazine

Comments Les Aupiais: ""This is not just a catalogue of properties for sale. In a series of lively essays and carefully chosen photographs, the magazine illustrates South Africa as a world in one country, as it is often described. We have exceptional light and space in this country; and the pictorial essays capture the difference between the soft ecru and khaki greens of the bushveld to the clear indigo skies of deep country.

"We also make the point that this is a new country, a country for the entrepreneur, for someone looking for work-life balance. Following this are pages dedicated to some of the most spectacular properties on the market. These deliver the punch line - this is South Africa, settle here and yes, you will find the place that makes you happiest."

Intended as an annual publication and with a print run of 60 000, the magazine is being distributed through the PGP network of 300 offices nationally and internationally, bagged with House & Garden's June issue (in Woolworths and airport outlets) and also distributed through a number of leading hotel groups and hotels. These are the Protea Group, Red Carnation Group, Radisson, Hilton, African Pride Hotels and the Beverly Hills and Valley Lodge in KwaZulu-Natal. SA Life is also available electronically.