The AdVantage AdMAG Awards have become a sought-after accolade for magazines in the consumer magazine industry in South Africa and recognise the editorial skill of the editors in steering their magazine brands to publishing success. The emphasis is on editorial strategy, content, innovation and excellence.
Last year AdVantage added a new category: the Innovative Digital Publishing Award to recognise the publisher which has successfully launched an online edition of their magazine. This award was again sponsored by Bizcommunity.com this year.
| Award | Gold/Silver | Person/Title |
|---|---|---|
| Lifetime Achiever | Tony Koenderman | |
| Publisher of the Year | Willem Breytenbach | |
| Editor of the Year | Michelle van Breda (Sarie) | |
| Best International Title | seventeen | |
| Magazine of the Year | Huisgenoot | |
| Newcomer of the Year | Sarie Kos | |
| Afrikaans | Gold | Sarie Kos |
| Afrikaans | Silver | Rooi Rose |
| Arts & Entertainment | Gold | no award |
| Arts & Entertainment | Silver | Huisgenoot Tempo |
| Business | Gold | Entrepreneur |
| Business | Silver | no award |
| Custom | Gold | Woolworths Taste |
| Custom | Silver | Fresh Living |
| Décor & Home | Gold | House and Leisure |
| Décor & Home | Silver | Visi |
| Female Interest | Gold | Rooi Rose |
| Female Interest | Silver | Cosmopolitan |
| General Interest | Gold | Huisgenoot |
| General Interest | Silver | You |
| General Interest | Silver | Drum |
| Health & Wellness | Gold | Shape |
| Health & Wellness | Gold | Psychologies |
| Innovative Digital Publishing sponsored by Bizcommunity | Gold | seventeen |
| Innovative Digital Publishing sponsored by Bizcommunity | Silver | Fin24.com |
| Lifestyle | Gold | Sarie Kos |
| Lifestyle | Silver | SA Country Life |
| Male Interest | Gold | no award |
| Male Interest | Silver | Popular Mechanics |
| Motoring | Gold | Car |
| Motoring | Silver | no award |
| Parenting | Gold | Your Baby |
| Parenting | Silver | Your Pregnancy |
| Parenting | Silver | Fit Pregnancy |
| Sport | Gold | ZigZag |
| Sport | Silver | Compleat Golfer |
| Supplements/Annuals | Gold | Wanted |
| Supplements/Annuals | Silver | Sarie Woon |
| Supplements/Annuals | Silver | True Love Bride |
| Travel | Gold | Go! |
| Travel | Gold | Africa Geographic |
| Travel | Silver | SA Country Life |
| Youth Culture | Gold | National Geographic Kids |
| Youth Culture | Silver | seventeen |
| Youth Culture | Silver | NAG |
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