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Originally published exclusively for 14 000 SAWAU members, the magazine's reach will now extend to all women's organisations in South Africa and is expected to increase its readership base to almost 20 000. In its announcement on Tuesday 11 August 2009, the publishers also announced that from February 2010, the magazine will become bi-monthly. The remaining 2009 issues will be published in October and December, with the October issue including a 24-page guide My Key to Financial Success produced in conjunction with Ina Wilken from the Consumer Affairs Board.
The Financial Services Board magazine has committed to using the magazine as a platform for its consumer education initiatives.