Publisher for motor show's official programme announced
Cars in Action magazine will publish the official programme for the Johannesburg International Motor Show (JIMS) . Sister title Bakkie & Truck Action will likewise double as the official programme for JIMS' Commercial Vehicle aspect.
The agreement will see the December issue of Cars in Action magazine customised to cater fully for the dual roles of offering a top quality show programme while still satisfying the magazine's regular readership and anyone who cannot get to the show through its normal off the shelf distribution from mid-November.
Says Cars in Action publisher Michele Lupini, “This project offers the unique challenge of doubling up a top class motor show programme with our regular magazine and we can't wait to get our teeth into putting together a specialised publication dedicated to South Africa's international motor show, all its exhibitors, visitors and our regular readers…”
JIMS runs 1 - 9 November 2008 at the Johannesburg Expo Centre.
