Publisher for motor show's official programme announced

The agreement will see the December issue of Cars in Action magazine customised to cater fully for the dual roles of offering a top quality show programme while still satisfying the magazine's regular readership and anyone who cannot get to the show through its normal off the shelf distribution from mid-November.

Says Cars in Action publisher Michele Lupini, “This project offers the unique challenge of doubling up a top class motor show programme with our regular magazine and we can't wait to get our teeth into putting together a specialised publication dedicated to South Africa's international motor show, all its exhibitors, visitors and our regular readers…”

JIMS runs 1 - 9 November 2008 at the Johannesburg Expo Centre.