Media24 acquires some Femina wiles

"We are happy about this development," says Jane Raphaely, chairman of Associated Magazines. "It will enable us to develop capacity to diversify Associated Magazines into areas outside of the women's magazine sector that we have concentrated on up to now.

"Femina is an excellent brand with the longest history on the women's magazine market in South Africa and fits very neatly into Media24's editorial line-up. Robynne Kahn and her team have created a popular and well-loved magazine and certain staff will move with the title while others will stay with Associated."

CEO of Media24 Magazines, Patricia Scholtemeyer, says that Femina will slot in with the Women's Magazine Division under the capable leadership of publisher Mari Lategan.

"Femina complements our portfolio and we welcome the magazine and the staff into our stable. We believe that Associated Magazines made the right decision to sell Femina to us; the move ensures the longevity of a strong brand that they have built up over the years," concludes Scholtemeyer.