SoccerLife sales soar

SoccerLife was the first international male soccer/lifestyle magazine to be launched in South Africa, and in association with FourFourTwo, the number one selling soccer magazine in the UK. The latest ABC figures are something to boast about.

Having recently created the novel concept of teaming magazine with newspaper Sunday Times, the ABC figures show a 70% increase to the corresponding previous period, with the latest ABC figure at 31 256 (Jan - Jun '06).

Business Manager Mphathisi Filtane attributes the magazine's success to the partnership with the Sunday Times: "The SoccerLife tabloid supports the magazine, allowing for a weekly soccer update as opposed to alternate-monthly. The relationship works because the target markets of both publications are identical, with a bias on black urban males."

SoccerLife editor Rafora Rangongo, supports Filtane's viewpoint: "The Sunday Times is an extremely powerful publication - with a readership figure of well over three million, weekly. The Sunday Times SoccerLife supplement has strengthened the magazine's positioning in the marketplace, ensuring that the brand is constantly in the top of consumers' minds."