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    Google Ad Grants live in South Africa

    Google has announced today, 11 October 2013, that the Google Ad Grants programme is now live in South Africa. Google Ad Grants empower thousands of non-profit organisations through $10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives on www.google.co.za.
    10 Oct 2013
    Google Ad Grants live in South Africa

    Ad Grantees build and manage their own AdWords accounts just like paying advertisers, but participate with the following conditions:

  • A daily budget set to $330 USD
  • A maximum cost-per-click (CPC) limit of $2 USD
  • Only run keyword targeted campaigns with text ads that appear on Google.co.za

    To be eligible for the programme, organisations must:

  • Hold current and valid charity status, as determined by their country.
  • Acknowledge and agree to the application's required certifications regarding non-discrimination and donation receipt and use.
  • Have a functioning website with substantial content.

    For more details on eligibility, go to www.google.co.za/intl/en/grants.

    • Read more: Google ads, Non-profit organisations
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