Amongst other things, it is beneficial to the tourists, the hotels and the tourism industry. Let’s take a look at the benefits for each category:
• It provides assurance to both the local and the international tourists that an establishment has been assessed and approved by an independent third party
• It gives a reliable indication of expected services and offerings
• It helps consumers to find hotels of a standard they require
• It allows for the design and target of training activities
• It demonstrates commitment to quality
• It’s an important marketing tool in both local and international economies
• Independent assessment of offered services
• Key business differentiator as the quality of service offered is a determinant of consumer choice
• Allows for standard to be put in place
• Assists travel agents to understand the product and match supply and demand
• It encourages competition amongst establishments
• It leads to overall improved service and reliability within the industry
• It allows for monitoring of hotel inventory and accommodation standards
