The financial crisis of 2008 has placed V2 squarely at the centre of intelligent commercial thought and as a business goes about developing its storyline so those that can clearly articulate their vision and values will take the advantage.
As for nine industry trends in 2009, these would be my guess:
Around the world, enthusiasm over mobile media has cooled considerably - SA is one of the only countries in the world still willing to be seduced by those pundits desperate to be accredited with spotting 'the next best thing'. At best, mobile and digital media will continue to play second fiddle to those traditional media types that can show an ability to at least 'maintain a signal' in developing a relationship with their audience.