"Farming is very challenging. Not only do farmers have to be multi-skilled managers but they also have to work through various challenges they often can't control such as weather and other environmental threats. It is not an easy task to run a farm and it shouldn't be underestimated. We salute farmers like Trevor who persevere and overcome daily challenges in order to succeed," says Glenn Crompton, Vice President of Marketing at Toyota South Africa Motors.
Abrahams holds a Masters in Education from the University of the Western Cape. He farms with deciduous fruit, vegetables and livestock in the Ceres area of the Western Cape. He received his first land in 1999 through the Land Redistribution for Agricultural Development programme. The land was further supplemented in 2005 and 2010.
Abrahams' nominator, Kevin Maart of the Decidous Fruit Development Chamber of South Africa, said: "Trevor's farms have made quantum leaps in a management and capital intensive industry in a short space of time to competently compete with the best commercial farmers in our industry in terms of production, pack-out figures, export quality and he is penetrating niche markets with his club cultivars."
He further added, "Trevor is held in high esteem by his fellow farmers in the Witzenberg area. He is considered to be a leader farmer and an activist pushing the envelope for sustainable black farmer development. Trevor has proven that with sound management practices, dedication and hard work it is possible to make your farming business a success despite the myriad of challenges out there."
Abrahams is very involved in the community and serves as a board member on the Breede-Gouritz Catchment Management Agency, the local business forum and the regional Hortgro's study group. He has not lost his love for education and allows students from various universities to use his farms for research.
Convenor of the competition Professor Carlu van der Westhuizen added: "His dual marketing policy and -strategy, namely local supermarkets (using his next door neighbour's pack house) and export (using the Delecta export company) adds to his achievements.
"We congratulate all the finalists who were nominated. That in itself is a huge achievement. We wish Trevor all the best for this future and wish him many happy journeys in his Hilux," concluded Crompton.
The other finalists in the Toyota New Harvest and Young Farmer competition and their nominators were:
