Food Hospitality World coming to SA in 2014

Masterchef SA judge Benny Maskwikameng (left) and Junior Masterchef Austalia winner Isabella Bliss and her twin sister Sofia (right, who also reached the top four in the hit show) receive a special award, created by the Lalela Project, from Grade 7 learner Saki Sifuba at the official launch in Cape Town of the Good Food & Wine Show. It was also announced at the launch that Food Hospitality World will be coming to Cape Town next year which will make the Mother City the culinary capital of Africa.

Image credit: Jurie Senekal

The B2B event offers hundreds of exhibitors across numerous product categories, giving key national players and promising international exhibitors the opportunity to interface. It also serves to establish contacts for those wanting to enter the market and there are important seminars and presentation delivered by experts in the field to help find vital solutions to universal problems.

Fiera Milano, the leading worldwide trade fair organisers based in Milan, has become a major player in the African marketplace. It is the driving force behind Food Hospitality World, which will display the best of South African and African hospitality to an industry seeking fresh markets.

It will launch Food Hospitality World at next year's Good Food and Wine Show. The exhibitions will follow each other and will run for an entire week at the Cape Town International Convention Centre. Food Hospitality World runs from Monday to Wednesday 19-21 May with the Good Food & Wine Show following from Thursday to Sunday 22-25 May 2014.

Sales and marketing director, Louise Cashmore says, "The launch of Food Hospitality World, which is Fiera Milano's mother brand, will add another dynamic dimension to Cape Town and afford business people in the industry an exciting opportunity to participate in the largest food showcase on the continent. The South African hospitality industry is recognised worldwide and this gives its key players and chance to interact with their international counterparts which can only be of benefit to all concerned."

A spokesperson from Fiera Milano says the rich investment this initiative will bring to the city will help ignite interest, promote opportunities and employment and manoeuvre Cape Town into a unique position on the African continent. It will attract investment and ideas that will unite all those important players in the hospitality industry. The added burst of investment potential will bring benefits not only to Cape Town but also to South Africa as a whole.

For more information, go to www.fieramilano.co.za.