According to John Thomson, MD of Exhibition Management Services, organiser of AB7 2013, Africa's burgeoning middleclass population is going to be the biggest trade opportunity for the world's food and beverage industry over the next two decades.
"From agribusiness and food processing to food retailing, the food service and fast food industry, Africa is already providing a thriving market for companies operating in these sectors," he adds based on the company's successful hosting of AB7 in Johannesburg every year for over a decade. The seven-in-one food and beverage trade show has proven to be a versatile and effective international platform for tapping into the African market and promoting trade with the rest of the world. The 2012 event attracted 8730 buyers from 53 countries, of which 23 were from the continent.
What makes the expo unique is its co-location with the Southern African International Trade Exhibition (SAITEX), a major retail trade show. Together, they form the biggest single event of its kind in Africa. These events carry the endorsement of the South African Consumer Goods Council.
For more information, go to www.exhibitionsafrica.com.
