Keen interest in car show in SA

The pre-show publicity for Automechanika South Africa show at the recent Automechanika Middle East automotive aftermarket trade fair in Dubai attracted strong interest in his event from both countries and companies that participated in the inaugural event in Johannesburg last year and those that were not there.

The South African pavilion at Automechanika Middle East in Dubai. Empowered by the SA department of Trade and Industry. The pavilion hosted exhibits by seven South African companies as well as the Automotive Industry Export Council (AIEC).

The director of the SA event, Philip Otto, manned the display personally and says "The feedback from those who exhibited in Johannesburg last year was very positive. It was great that a major automotive country such as France, which did not participate last year, will have a national pavilion in 2011, while Malaysia that had only two companies display their wares in 2009 will have a national pavilion next year."

He added that the nine South African companies that exhibited in the SA pavilion in Dubai were positive about their participation and did substantial business deals.

The second staging of Automechanika South Africa takes place from 9-12 March 2011 at the Expo Centre.