Whatiftheworld and Southern Guild introduce new exhibition space
Art dealers Justin Rhodes and Ashleigh McLean, and design gallerists Trevyn and Julian McGowan have a dynamic new space in Rosebank's Keyes Art Mile precinct of Joburg. The 300m² contemporary exhibition space, in the StudioMAS-designed Trumpet building, is due to open this August and heralds an intriguing partnership between contemporary art gallery Whatiftheworld and collectible-design platform Southern Guild, both firmly established in Cape Town.
Together they have devised an innovative programme for their expansive new space, which can be divided for focused presentations and interdisciplinary experimentation. Each gallery will maintain its distinct individual identity while simultaneously provoking a new exchange between artists and designers and introducing a new creative dialogue. This local manifestation of a global movement toward blurring the line between art and design will ultimately result in a curatorially focused intimacy between artists working in the two arenas.
Porky Hefer_Appropriated Chair and Stool
With both galleries strongly focused on representing artists and designers from around Africa, this collaboration is expected to be a groundbreaking year-round showcase of the best work from the continent.
“Joburg is an influential business and cultural hub, and its geographical location and reputation for creativity make it the perfect location for this exhibition space, which will be a reflection of what’s happening art- and design-wise in Africa,” said Justin Rhodes, adding that artists represented will hail from as far as Senegal, Ghana, Burkina Faso, Nigeria, and Mali. “What we’re excited to show is a continental perspective.”
Strong, unique viewpoints
Trevyn McGowan said: “We each have strong, unique viewpoints, a desire to change the status quo, and as our galleries and our artists have matured we have found we share an approach and, more and more frequently, an audience and client base. This opportunity to combine our voices, to explore the intersection of art and design, promises results greater than the sum of our parts.”
Whatiftheworld and Southern Guild both have significant international programmes, collaborating with leading museums and institutions around the world, and exhibiting at respected international art and design fairs. With almost 50 artists between them, a rich and varied body of work will provide a very stimulating resource from which to draw.
Julian McGowan noted: “We have pushed each other further, become more rigorous and challenging in our choices and, ultimately, this tension will have unexpected and compelling results.”
Independent calendar of programming
There will be an independent calendar of programming, but for their inaugural show, the two galleries have purposefully curated a synergetic collection of work, a journey through tableaux that relate and reflect, and that present a strong narrative of their shared methodology – a collection that couldn’t exist anywhere else.
Dan Halter - Patterns of Migration
“We’re prepared to be non-conformist,” said Rhodes, “and in forging this new partnership, we’re creating an original forum and delivering a one-of-a-kind gallery experience.”
The first show opens in August and will present work by Nigerian photographer Lakin Ogunbanwo, Zimbawean sculptor Moffat Takadiwa and visual artist Athi-Patra Ruga alongside limited-edition furniture by leading African designers, such as Cheick Diallo, Hamed Ouattara and the late Babacar Niang as well as South African heroes Gregor Jenkin, Porky Hefer and Dokter and Misses.
