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Entries for the 2015 Sanlam / Business Partners Entrepreneur of the Year are coming to an end with final call falling on 16 June. However, until that moment arrives the organisers are continue calling out to all South African entrepreneurs seeking recognition and rewards for their hard work and passion.
The competition provides entrepreneurs with the chance to win prizes up to the value of R2-million, which includes cash prizes to the value of R350,000, as well as valuable mentorship support, networking opportunities and associated marketing and national media exposure.
Christo Botes, spokesperson for the Sanlam / Business Partners Entrepreneur of the Year competition, says that the competition serves as a promotional tool to not only create awareness for entrepreneurship in South Africa, but also for local entrepreneurs to generate a credible reputation amongst competitors.
"Smaller business often can't compete with larger market player's marketing spend and national advertising campaigns. Not only are such competition platforms cost-effective, but if entrants are successful as finalists or winners, the awareness thereafter can have a significant effect on their business' brand and bottom line," he says
An example is the 2014 Sanlam / Business Partners Entrepreneur of the Year winners of the Judges Prize - Dudu and Leema Mofokeng, joint owners of Legaci Dry Cleaners and Laundry Services. The exposure gained from the competition has raised the profile of their company and as a result have witnessed an increase in business enquiries and requests from prospective franchisees.
