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A Rhodes journalism graduate, she joined the exhibition industry in 1996 and has staged over 40 large-scale consumer and trade exhibitions. Among many others, Warricker has conceived and executed award-winning exhibitions including Africa's leading boat, dive and leisure show, The National Boat Show (featuring Dive Expo).
"I have a pool of talented people here. They have shown incredible commitment and passion for the brand and its products. I feel privileged to now lead the team in growing our events in new and exciting ways."
Fiera Milano's Head of International Development, Fabio Aromatici says, "Heidi's experience in launching and driving the growth of events and exhibition brands makes her an ideal leader for the company in Africa."