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Source appoints Saunders as new MD

27 Jul 2011

Lee Saunders is the MD of the new customer relationship management offering, Source. The company, providing CRM software enterprise solutions that give businesses innovative ways to communicate and interact with customers, is part of Primedia Unlimited.

Lee Saunders

It provides a flexible platform to deliver interactive digital content in retail, property management and entertainment environments. It offers group and independent clients a fully integrated CRM service including web design, mobisite and mobile applications, content development, full management of retail CRM programmes, database marketing, social media strategy and implementation among other services.

Saunders comments, "I am happy to take Source forward as MD and grow this company into a successful technology enterprise. I have met and worked with Primedia's talented and creative team and I look forward to creating cutting edge solutions on new levels."

Doug Mayne, Primedia Lifestyle's MD says "I have faith that he will drive the business and be instrumental in ensuring that the group offers its portfolio of clients not only marketing strategy, but campaigns encompassing fully integrated, market-leading CRM."