“This is the second time ever that Hunts has won this award; the last time was in 1996,” continued Stapleton. “The great thing about being recognised for this campaign specifically is that it is a South African idea; it is born of South Africa, an idea that won on a global scale is endemic to SA. Winning this shows that SA has the ability and creativity, and is producing work of such a high standard that it is internationally renowned and recognised.
“The fact that Hunts won for this is representative of Hunts philosophy, of what it stands for – Hunts is about creativity, and doing something original, and this award proves that SA is as good as any other country,” he concluded
According to TBWA, the campaign become a frequently talked-about topic with the public and there has been a large amount of hype around the creativity of the campaign, which has received numerous awards, including a Young Guns Golden Bullet as well as a Cannes Golden Lion Award.
