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Marketing & Media#WoolworthsYouthMakers2026: The sneaker care brand that started on a Daveyton stoep
Karabo Ledwaba 16 hours



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Bypassing the traditional approach of inviting a number of agencies to pitch, the appointment was made after direct consultation with the agency and on the strength of a creative proposal presented by agency head Mxolisi Buthelezi and Executive Creative Director Tumisa Sam Matutoane.