NRS Media International's MD, Vicki McLean, said, "This is a very exciting time for us. Our permanent presence on the continent is going to be of substantial benefit to not only our current client partners, but to the media industry at large all across Africa.
"Delivering a higher quality experience for our partners and making sure that every media company in Africa can now benefit from our services, affordably and efficiently, is what the group is about. Our desire is to reflect our client's commitment to constant innovation, growth and higher standards of service in the advertising industry."
To ensure the evolution of current partnerships and the development of future relationships McLean appointed director of sales, Ian Mizon, to launch the new office and to drive the innovative advertiser acquisition and business development strategies planned for the region. He has a media career spanning over 16 years. He has worked out of the company's European headquarters since early 2003 and celebrates his 10th anniversary with the company by accepting this leading role. "My goal is to have our clients invite us back repeatedly. When this happens, I know our partnerships are successful. I'm excited to be leading the way in Africa."
Prior to the launch of the African office, the group has partnered for many years with South African-based media companies such as Primedia radio stations Talk Radio 702, Cape Talk 567, 94.7 Highveld Stereo and 94.5 KFM. Other client partners who have shared in over R120 million of increased advertising revenues through engaging in NRS Media client acquisition programmes are Durban based Independent Newspapers KwaZulu-Natal and Port Elizabeth's Algoa FM, amongst others.
