This new database was behind most of the overall shifts seen in listening on a provincial basis, but has not influenced listening levels in total.
Across the week, overall listening levels are unchanged over RAMS Aug 11:
AMPS Jun 11, released in September 2011, shows that more people are listening to radio on their cellphones and online than in AMPS Dec 10. Listening to radio on TV audio channels remains a tiny percentage - only 0.6%.
Listening in Gauteng is stable, although weekend listening is stronger than it was a year ago: from 60.8% to 64.5% on Saturdays, and from 60.6% to 63.7% on Sundays. Total weekly listening in the province is 88.6%.
Saturday listening has increased in KwaZulu-Natal, with levels up from 66.3% previously to 69.1% currently. Weekly listening remained stable, but is higher than it was a year ago, up from 88.4% in RAMS Oct 10 to 91.4% currently. Weekend listening is also significantly stronger now than a year ago.
The Western Cape has shown significant growth over RAMS Aug 11 across all periods with the exception of Sunday.
Time spent listening (TSL) is stable, having lost only one minute over the previous survey. Daily TSL is 3h40 per day, with the large urban sector's listening down by a minute (to 3h31), while the small urban/rural listener tunes in for two minutes less per day (now 3h48). Daily time spent listening is currently nine minutes less than it was in RAMS Oct 2010. Across the week, TSL is 25h42, an hour less than it was in the year previous.
Figures for commercial radio reflected in this article are as a percentage on a national basis. Only stations showing statistically significant audience changes are reported on here. For a full list of audience figures, please visit www.saarf.co.za and click on 'RAMS (radio)'. Results reflect all adults aged 15+.
Six commercial/PBS stations showed statistically significant changes over the previous RAMS release.
Only Capricorn FM grew its audience. Across the week, the station's national reach has increased to 4.5%, from 3.5% in RAMS Aug 11. Capricorn FM's weekly audience is now over the 1.5-million mark, with gains coming through primarily from rural areas, Limpopo and in the LSM 5 market. On an average Monday to Friday, the station's reach rose from 1.5% previously, to 2.0% in the current release, with a total audience of 675 000. Gains can be tracked back to rural areas, Limpopo, males, and the 35-49 age group.
All other significant changes over RAMS Aug 11 were negative:
A number of stations show audience levels that are improved over the year previous or that have yet to return to levels seen in RAMS Oct 10.
Station | RAMS Oct 10 | RAMS Oct 11 |
---|---|---|
HIGHER LEVELS THAN YEAR PREVIOUS | ||
567 CapeTalk (average M-F) | 0.10% | 0.20% |
BRFM (average M-F) | 0.10% | 0.20% |
METRO FM (p7d) | 16.10% | 17.90% |
METRO FM (average M-F) | 6.20% | 7.10% |
Radio 2000 (p7d) | 2.10% | 2.70% |
Radio 2000 (average M-F) | 0.70% | 1.00% |
Station | RAMS Oct 10 | RAMS Oct 11 |
HIGHER LEVELS THAN YEAR PREVIOUS | ||
Ukhozi FM (p7d) | 18.10% | 19.60% |
Ukhozi FM (average M-F) | 11.20% | 12.00% |
LOWER LEVELS THAN YEAR PREVIOUS | ||
Classic 102.7 (p7d) | 0.60% | 0.40% |
Ikwekwezi FM (average M-F) | 2.40% | 2.00% |
Ligwalagwala FM (p7d) | 4.20% | 3.60% |
Ligwalagwala FM (average M-F) | 2.50% | 2.10% |
MPower FM (p7d) | 0.40% | 0.20% |
Phalaphala FM (average M-F) | 1.90% | 1.40% |
Thobela FM (p7d) | 9.00% | 7.90% |
Thobela FM (average M-F) | 5.10% | 4.50% |
Umhlobo Wenene FM (p7d) | 12.20% | 11.30% |
Umhlobo Wenene FM (ave M-F) | 7.70% | 7.00% |
Figures for community radio are shown as a percentage on a provincial basis. Only stations showing statistically significant audience changes are reported on here.
Community radio, like the medium in general, has remained stable over the previous RAMS release, although its current levels are significantly better than they were in RAMS Oct 10.
Across the week, community radio reaches 24.9% of South Africa's adults (15+), up from 23.1% a year ago. This brings community radio's total audience up to 8,480-million, an increase of 626 000.
Average Monday to Friday reach is also significantly higher, at 12.8% (compared to 11.8% in RAMS Oct 10). The sector has benefited from more listeners in the North West and in LSM 2 and 3.
Eight community stations showed significantly changed reach into their respective provinces over RAMS Aug 11:
A number of community stations show p7d audience levels that are either improved over the year previous, or that have yet to return to levels seen in RAMS Oct 10.
Station | RAMS Oct 10 | RAMS Oct 11 |
---|---|---|
HIGHER LEVELS THAN YEAR PREVIOUS (p7d) | ||
Alfred Nzo Community Radio | 5.50% | 8.20% |
EMALAHLENI FM | 1.30% | 3.20% |
Hindvani Community Radio | 0.90% | 1.60% |
Inkonjani FM | 4.20% | 5.80% |
Izwi loMzansi 98.0fm | 1.50% | 3.60% |
KASIE FM 97.1 | 1.80% | 2.60% |
KHANYA Community Radio | 1.40% | 2.90% |
Motheo FM | 8.40% | 12.20% |
Radio 786/VOC | 5.80% | 8.20% |
Radio Namakwaland 93.4Fm | 0.80% | 1.80% |
Radio Riverside 98.2Fm | 7.80% | 11.20% |
Radio West Coast 92.3fm | 0.70% | 1.50% |
SEKGOSESE COMMUNITY RADIO | 2.70% | 4.80% |
SEKHUKHUNE COMMUNITY RADIO (SKFM) | 0.20% | 4.00% |
Vaaltar FM (VTR FM) | 2.00% | 7.50% |
Vallei FM | 0.70% | 2.10% |
LOWER LEVELS THAN YEAR PREVIOUS (p7d) | ||
Eden Fm | 5.20% | 3.80% |
Kingfisher FM | 1.40% | 0.70% |
Mosupatsela FM Stereo | 8.80% | 5.10% |
UNIVEN COMMUNITY RADIO 99.8 FM | 6.10% | 3.70% |
Zibonele Community Radio | 7.10% | 5.40% |
The final instalment 2011 RAMS will be released on 1 December 2011.