The 2005 Southern African Marketing Research Association (SAMRA) Convention will be held at the spectacular Spier Wine Estate in Stellenbosch from the 11th to the 14th of May. The convention's theme, "Fact, Fantasy & Fiction", lends itself well to a broad spectrum of people, from research suppliers to research users.
In line with the organisation's determination to evolve a credible, professional and quality Southern African Research industry, all of the papers presented promise to be of a very high standard.
The following papers will be presented:
Case Study
Marketing Brand South Africa: Beyond "Alive with Possibility"
By Nicola Petersen-Van Voore
It's not the insight, it's the action
By Jill Barnes and David Somers
BEE Facts and Figures
By Sanjiv Singh
Exploring the relationship between Brand recognition, brand presence and brand introduction
By Tracey Crommelin
Through the Eye of the Tiger: Dispelling the myth of the "emerging black market"
By Patience Muyambo
Money attitudes and innovative consumer behaviour: Hedge funds in South Africa
By Steven Burgess, Nick Battersby, Leonard Gebhardt, Antony Stevens
The visual wizardry that makes advertising great
By Hendrik Van Vuuren
Corporate Social Responsibility
To give or not to give is NOT the question anymore
By Aleksandra Jablonska
Demographics
Who, What and Where are Rural Areas
By Sifiso Falala
Forecasting/Predictive Modelling
How good are we at predicting stuff?
By Adhil Patel
How loud should I be yelling?
By Raymond Ellis & Lindy Wertheim
An empirical analysis of Markov and logistic model predictive accuracy for predicting market share and individual level switching behaviour a year ahead
By Craig Kolb
Qualitative Techniques
I kid you not
By Carol Affleck
Research Issues
Research and the law
By Clive Corder
That was then... this is now
By Nikki Quinn
Self-reported behaviour - fact or fiction
By Alice Louw & Vanessa Withington & Alida Jansen
Your qualitative recruiting - is it Fact, Fantasy or Fiction
By Jean and Michael Green
Research Techniques/Methodology
Still in the realm of Fantasy: The impact and current use of the internet on Marketing Research in South Africa
By Kerry Chipp
A solution to market research in a BI context
By Keith Barker
Simultaneous segmentation and driver analysis
By Vincent Shahim
Fieldwork challenges in Africa
By Maggie Irere
Outsourcing international research to SA
By Lesley van der Walt & Nicky Liddle & Shanee Duveen-Apostolou
Segmentation
What does South Africa really look like?
By John Simpson, Jan Hofmeyr, Kutlwano Ramaboa
Life Values Segmentation - A comparison between South and East African Consumers
By Andy Bhanot
For more information about the convention, or to make a booking, contact Cathleen at
