Chris Brewer goes back to refine software

Following his departure from Nielsen IMS, Chris Brewer has announced that he is redeveloping the Brewers database online software, which will be launched at the end of January 2011.

He confirmed that this reshuffle will be in the best interests of all IMS and Brewers clients. "For a long time, I have been aware that the product I first started in 1989, called Brewers, has not been able to take advantage of new software techniques available, so I've been watching technology bypass my favourite product," he says.

"Tracey Baard, our product manager will be joining me in order to improve the products - The Advertiser Database and the Agency and Media Databases. They will shortly be web-based and available on line. Clients will enjoy the benefits of this improvement and the changeover should be seamless. As the data will be online, updated information will be instant and our new slogan sums it up 'When We Know, You Know'.

"In the meantime, the IMS products are being moved to the AGB Nielsen division, which is good news for all media analysts because TV, radio and print software will now be under one umbrella, a concept we've been planning for some time. "