Amalgamation of AGB Nielsen, IMS

"This move adds significantly to our basket of services, allowing us to offer the industry software to analyse and plan on the full spectrum of SAARF's audience media research products," says Chris Eyre, MD of AGB Nielsen and the now-incorporated IMS. He says the amalgamation of the two companies will also improve service levels, as clients will now have just one team servicing all their media planning and analysis needs.