SAARF releases five-year trend booklet

The latest 2013 results cover data collected from Jan-Dec 2013. The 2009-2013 figures will differ from previous trend booklet editions, as they now reflect annual January-December data.

In addition to a general introductory section, the booklet covers the following:

1. Population statistics
   
2. Print
   
3. Radio
   
4. TV
   
5. Cinema
   
6. Internet
   
7. Out of Home
   
8. Activities/Services/Shopping/Lifestages
   
9. The Home
   
10. FMCG Product Categories
    
11. Living Standards Measure
    

The section on the SAARF LSM is a write-up on the history, status and information on the size and main demographics of each group, as well as their media exposure. In addition to all the media information, there is useful information on all the products and activities measured in AMPS over the past five years. It gives an indication of the years in which each of them was measured and where there was a methodological change.

The booklet can be ordered at R340 per copy from the website, www.saarf.co.za.