Ruminations on CRM following Gartner's industry bash

Gartner's CRM conference is always a big event for the industry. The 2008 gathering, which just wrapped, was no different, with attendees leaving the Gaylord National Resort and Conference Center in Oxon Hill, Maryland, in a thoughtful mood over the direction CRM is heading.

Not surprisingly, there was a lot of buzz around social networking, Heidi Cerenzia, director of marketing for Chordiant Software, told CRM Buyer.

"Three great sessions were Gene [Alvarez'] 'Web 2.0', Jim Davies' 'The Role of Technology in Improving CE', and Matt Goldman's 'Magic Quadrant criteria' session," she said.

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