Early Christmas present from Xbox
In line with its current strategy in Europe, Microsoft is dropping the price of the Xbox 360 Elite console with 120GB hard drive by R1500 to R3399 (ERP*).
Effective 28 August 2009, the cost reduction aims to ensure that at all console price points represent the best value for money in next generation gaming in each marketplace.
With the new price of R3399 aligned with R2499 for Xbox 360 Arcade, the pricing structure provides clear choice, differentiation and value at both an entry and premium levels of Xbox 360. The Xbox 360 Pro with a 60GB hard drive will be phased out across South Africa.
"With the Christmas season right around the corner, it's already time to start looking for entertainment and gifts that everyone will enjoy," said Chris Lewis, vice president interactive entertainment business at Microsoft Europe. "We have a goal over the next 18 months to reinvent entertainment in the living room and we want to ensure that we have the right foundations in place for our consumers to make simple informed choices around their entertainment platform. We know that price is a critical influencing factor in consumer choice, but we also know that consumers are looking for value, benefit and entertainment experiences, so we need to address all these points to continue to grow and be successful."
*Estimated retail price
