TiVo, Amazon put a little 'buy buy' in the 'boop boop'

USA - The company that pioneered the concept of skipping past television commercials is now introducing a new kind of TV-based advertising. TiVo has joined forces with Amazon to create an interactive system that will let viewers buy products featured on TV shows - right from their remotes. TiVo Product Purchase will present options on the screen and give users the opportunity to order without interrupting the program.

By JR Raphael

23 Jul 2008

Think of it this way: If you're watching 'Oprah' and her guest is an author, the book he wrote might pop up on-screen. You could then click a button on your remote to place an order through Amazon without having to stop the show. The Oprah Winfrey Show, The Ellen DeGeneres Show, and The Colbert Report are among the programs already on board.

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