TiVo, Amazon put a little 'buy buy' in the 'boop boop'

USA - The company that pioneered the concept of skipping past television commercials is now introducing a new kind of TV-based advertising. TiVo has joined forces with Amazon to create an interactive system that will let viewers buy products featured on TV shows - right from their remotes. TiVo Product Purchase will present options on the screen and give users the opportunity to order without interrupting the program.