The national round of the Awards is held annually in Stellenbosch to recognise suppliers for their support and collaborative approach toward the company's business during the year and for helping the retailer to provide quality products and services at the lowest prices to its customers.
Suppliers nominated for the accolade are evaluated on criteria, such as the extent to which they had contributed towards the supermarket group's growth and improved earnings, their stockholding and service levels, the efficiency of their administration processes, and the manner in which they provide support at store or head office level.
Tru-Cape Fruit Marketing's MD, Roelf Pienaar, said that the award, which he received together with Tru-Cape's chairman Pieter Graaff, was that much more important to Tru-Cape as the Group remained Tru-Cape's largest customer. "We value our long-standing relationship with Freshmark, the Shoprite Group's fruit and vegetable procurement arm, not only because of the high number of cartons of apples and pears they purchase from us, but also for the constructive role they play driving excellence in our industry, " he said.
Tru-Cape was also recognised by UK retailer Tesco for service excellence this year.
