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New American Swiss store

American Swiss has opened a modern store in Cavendish Square, Cape Town, which opens up into common spaces outside the store with the introduction of a jewellery "barrow" which offers more affordable jewellery. The opening marks 114 years of trading in Cape Town.

12 Nov 2010

"American Swiss is just one of many long term tenants that have recently undergone a makeover. The store combines some very modern retailing trends with the traditional and makes fine-jewellery accessible to everyone," says Brenda Bibby, centre manager for Cavendish Square

The store offers an online application, 'The StyList', which allows shoppers to browse through its catalogue online, select merchandise that they would like and share with friends via Facebook.

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