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Marketing & MediaHow Cell C is showing up for South Africa’s youth: You’ve got the idea. We’ll give you the tools
Cell C 14 Sep 2026

Legant, a fashion retailer offering limited edition ranges, opened on 1 June 2010 and East London's first Maxi's franchise is set to start trading soon in one of the best locations, alongside the busy ATM area and adjacent to Woolworths. South Africa's third largest national bookseller, Bargain Books, also debuts in the East London area with its new branch opening in early July. In August, RJs restaurant, which has branches across the country, will open a brand new outlet situated on the upper level of the mall, as will Canterbury, one of the world's leading rugby apparel brand stores.