Hermes to launch new Chinese luxury firm

The group, which already has a major presence in the fast-growing Chinese market, said the new company, Shang Xia, would open its first store in Shanghai in the spring, then a second in Paris in the autumn.

The company will have Chinese managers and is intended to showcase "high-class Chinese artisanal knowhow," Hermes said.

Hermes already has stores in around a dozen Chinese cities.

Source: AFP

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