Lifestyle luggage brand launches on Facebook

Designed to create a community to bring together admirers, fans and Tumi aficionados, the page will be updated regularly to include the latest happenings including product launches, advertising campaigns, events, store locator, videos etc.

Upon arrival on the page, the newest campaign, shot by famed photographer Patrick Demarchelier, will serve as the leading imagery for the launch along with the exclusive video footage from the photo shoot.

The page includes a direct link to www.tumi.com for 'friends' to shop the collections. Fans can also write on the wall and interact directly with Tumi and other members.

This page will serve as a vehicle to exchange ideas, comments and feedback and celebrate the brand that has achieved global recognition and international appeal.

The link to view Tumi's page and become a member is www.tumi.com/facebook.