Subscribe to industry newsletters


Checkers launches standalone baby store

Checkers is opening its first standalone Little Me store in Drakenstein, Western Cape, which will stock a range of popular baby brands, including maternity wear exclusively designed and manufactured by local supplier, Cherry Melon.

Source: Supplied
Source: Supplied

The Miyu range, exclusive to Little Me, includes a selection of top-selling, quality basics which Cherry Melon is renowned for.

Checkers is the first supermarket retailer to partner with Cherry Melon, which Tiggy Potgieter started in 2005 when she was pregnant and became aware of the great need for maternity wear. Today Cherry Melon employs 25 people.



Other brands available at Little Me include:

• Noola – prams, carry cots, booster seats, and many other products (exclusive to Little Me);
• Umatie – baby and toddler food;
• Ree Collective – baby bags; and
• Stokke – prams, furniture, car seats and accessories (only available at Little Me Drakenstein).

Source: Supplied
Source: Supplied

“Little Me is an opportunity to offer our parent-customers fantastic baby brands at supermarket prices,” explains Willem Hunlun, chief operating officer at Checkers.

“With a destination baby store, parents can browse the brands and products on offer at leisure, with specialist in-store employees on standby to be of assistance,” he adds.

Source: Supplied
Source: Supplied

In addition to the standalone Little Me store in Drakenstein (Paarl), there are also dedicated Little Me’s located in the following supermarkets: Checkers Hyper Brackenfell (Fairbridge Mall, Western Cape); Checkers Hyper Edenvale (Meadowdale Mall, Gauteng); Checkers Hyper The Orchards (Mbombela, Mpumalanga); and Checkers Hyper Pavillion (Westville, KwaZulu-Natal).


Miyu will also be available in the dedicated Little Me’s which will open at the following supermarkets:

• Checkers Hyper Bloemfontein (Fleurdal Mall, Free State): 24 November 2021
• Checkers Hyper Somerset West (Helderberg Mall, Western Cape): 30 November 2021
• Checkers Hyper Baywest Mall (Gqeberha, Eastern Cape): 4 December 2021
• Checkers Hyper Sun Valley (Fish Hoek, Western Cape): 14 December 2021
• Checkers Hyper Parklands (Sandown, Milnerton, Western Cape): 14 December 2021
• Checkers Hyper Eden Meander (George, Western Cape): 15 December 2021

Let's do Biz